Pietro Galliani Brazing was keen to enter the green market by producing non-toxic brazing fluxes. This great new product needed to stand alone and shout out at potential new customers but still retain the identity of the main brand. We designed and created a Sub-brand logo “CleanTech” incorporating the PGB type face and pantones with an additional colour and design element.
The design went through several stages before finding the right balance, imagery and colour before moving on to produce promotional flyers and new packaging.
True sustainable design involves delivering the best product or solution for the least environmental cost to our planet. Sustainable design means meeting current and future human needs without compromising the environment. We need to look at how we restore the balance between the demands of the consumer, the environment and economy by using sustainable design.
As well as minimising environmental impact, sustainable design can also provide you with a new way to reach customers. The “green” market is growing fast and consumers are taking a close look at what they are buying and how this will affect the environment and our big blue and green home we call Earth.
You have an opportunity to make a difference by opting for our “Green Design” service to promote your product.