Your website needs to look great in order to attract and give confidence to the visitor. It also needs to be practical and functional. There is no point if potential and existing customers have to wait for pages to download or find things just don’t work as they should! On average you have about 20 seconds to grab peoples attention before they navigate away from you website and go to a competitor… can you afford to lose potential customers because your website is dated and unattractive? (All websites comply to W3C standards)